In the last years, law firms are seeking to bring innovation to new opportunities, whether offices with years of road, or newly started legal boutiques. It is also undeniable that the market is very dynamic and that, increasingly, customers seek more consultative legal assistance services, which can add value to the business, and not only act in traditional models.

But how can business development professionals act efficiently in a regulated field of activity, with a series of restrictions, and is it quite different from the traditional model of the corporate world?

There are several challenges of business development in this context, but there is no doubt that it is a fundamental work to be done. Combining planning, synergy between areas and teamwork, the result will be a much more positive and efficient strategic direction, in addition to ensuring the business objective: to serve its customers satisfactorily and ethically. The fact is that the development of new business is nothing more than combining innovative actions, in a structured and intelligent way, with the aim of increasing perspective, maintaining a sustainable and profitable ecosystem through lasting relationships with customers. This essence is valid for any branch of activity and should not be different for the legal segment.

At Castilho – International Law Firm, the prospection in general and the increase of partnerships has been a reality for some years, which has given us the opportunity to work and interact with the most diverse countries and markets, especially regarding international credit recovery.